cold calling

Cold call experiment continues

Following further ‘experiments’ in physical cold-calling, I think it is safe to say that the ‘surprise’ factor (shock and awe?) of doing something so very out of the ordinary (i.e. walking in off the street and asking for assistance from the receptionist in getting to talk to someone in their organisation) fails to engage. Worse […]

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Differentiate – In person

The finer arts of selling / Malcolm Duffield

In this time of surging social networking, our (thankfully) e-equipped world easily, and all too readily, inundates everyone with a relentless torrent of marketing communications. On top of which businesses are constantly exhorted to ‘do more’ with targeted on-line advertising, Tweets, Facebook and the like. A kind of ‘get digital or get wiped-out’ notion is

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