Increasing Sales

Sales. Experience.

Sales. Effective?

Human Connection

Respect Integrity Empathy

Sales Legend

999 – A New Coaching Concept

Sell. IT.

Consult. Can sell.

How do I do it?

More on how I do it

How I engage

Malcolm Duffield

Malcolm Duffield understands selling. He’s read the books. He’s listened to the tapes. He's completed the on-line interactive stuff. Yes, he's even got the T-shirts - 'though he uses them to clean his bikes.

He’s been trained and mentored by the best. More importantly, he’s sold for them too – and refined all of that knowledge, through experience, into wisdom. He’s sold for British Telecom, Case/Dowty/Cray/Anite Networks (yes, they’re one and the same company), Motorola, Intergraph, Wang, CSC and SAP. He’s sold everything from bicycles and ‘TV air-time’ through to massive outsourcing deals and whole-of-government ERP software. His sales career spans over thirty years and across much of the globe - mostly in complex, high value IT. And it is still going strong.

Graduating in Applied Physics, he first made a quantum leap into Advertising - logically enough - where he learned that his innate passion for selling, or rather ‘spreading of enthusiasm’, which he’d had from childhood, could be enhanced by study, practice and experiment. Learning how to communicate ideas and emotions through studying with London’s ‘Creative Circle’ further strengthened his ‘urge to serve’ – the desire that drives all sales people in their quest to make customers happy and so propel the economic cycle.

Known for both his creative/strategic planned approach to selling, and for his dynamic and engaging presentation style, Malcolm’s focus is nevertheless always on the human element – after all, it is people who make the purchase decision. In this he is in 'violent agreement' with Terrie Anderson’s views as expressed in her book 999 Legendary Sales for the 21st Century